Join us for an exclusive 45-minute Q&A session with Chris Fraser, Head Distiller and Co-founder of Bluff Distillery, as he shares the remarkable journey behind one of New Zealand's fastest-rising gin brands.

In just over a year since launching their Bluff London Dry Gin in March 2024, Bluff Distillery has achieved extraordinary recognition, winning Best in Show at the 2024 Australian Gin Awards and Product of the Year 2025 from The UK Gin Guide Awards. Their bespoke bottle and distinctive spirit tell the story of "a place almost forgotten" while achieving far and wide distribution across multiple markets.

Chris will share candid insights from their journey, covering everything from recipe development and brand storytelling to the challenges and rewards of creating custom packaging. This is a rare opportunity to learn from a distiller who has navigated the path from concept to international recognition in record time.

Key Value You'll Gain: 

• Practical guidance on custom bottle development - Learn the real challenges, costs, and considerations behind creating bespoke packaging that stands out on shelves 
• Competition strategy insights - Discover how to position your products for award success and leverage recognition for business growth 
• Distribution and market entry tactics - Understand how a new brand achieved widespread distribution and built credibility in a competitive market

Open to all Distilled Spirits Aotearoa members. Chris welcomes questions on any aspect of the distilling journey that aren't commercially sensitive - from technical production details to marketing strategies and everything in between.